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Mix your Own Tracks on interactive Google Turntables as Doodle Marks 44th Anniversary of Hip Hop

Aug 11, 2017
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More than four decades ago, a teenage DJ threw a back-to-school party at a house in New York.

The 18-year-old Jamaican-American, known as Kool Herc, decided to do something different during his set.

Instead of playing the songs in full, he played only their instrumental sections, or “breaks” – sections where he noticed the crowd went wild.

During these “breaks” his friend, Coke La Rock, hyped up the crowd with a microphone.

And with that, Hip Hop was born.

(Image: Google)

The party was held on August 11, 1973, at 1520 Sedgwick Avenue in the Bronx – 44 years later, everyone is still talking about it.

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To mark Hip Hop’s 44th anniversary, Google has created a first-of-its-kind Doodle .

(Image: Google)

It featuring a custom logo graphic by famed graffiti artist Cey Adams and interactive turntables on which users can mix samples from legendary tracks.

It also offers a serving of Hip Hop history – with an emphasis on its founding pioneers narrated by Hip Hop icon Fab 5 Freddy, former host of “Yo! MTV Raps.”

Early sketch by guest artist Cey Adams (Image: Google)

Early Doodle team Google logo exploration (Image: Google)

Cey Adams with finished doodle

“Graffiti has always been associated with vandalism to some degree – in the early days, I had to tell people that my art was different from people who were just tagging,” said Adams.

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“But we’re capital ‘A’ artists. All we’re doing is using a spray can instead of a paintbrush. And now Google is putting this piece of art on the homepage, which will be seen by people all over the world. That’s really exciting to me.”

It also offers a serving of Hip Hop history – with an emphasis on its founding pioneers narrated by Hip Hop icon Fab 5 Freddy, former host of “Yo! MTV Raps.”

A cartoonised version of Fab 5 Freddy appears in the interactive doodle (Image: Google)

Doodle team with Fab 5 Freddy (Image: Google)

“For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged,” said Freddy.

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“I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.”

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